YeffYeff & Bertie Sampson^UK

Bertie Sampson is a London-based new media artist and Creative Director of immersive-me, known for transforming light, sound, and space into emotionally charged, immersive experiences. His cross-disciplinary practice bridges art, technology, and design, with standout projects for Nike, Apple, and Vans, and large-scale installations at venues like World Trade Center 4, Burning Man, and Glastonbury. With roots in live visual performance and scenography, Sampson’s work thrives on unpredictability, often repurposing technology in unexpected ways. Whether through awe or unease, his creations demand a visceral response—constructing sensory environments that challenge detachment and fully engulf audiences in states of tension, rhythm, and transformation.

YeffYeff, aka Reeps100, is a London-born, Grammy-winning artist and producer celebrated for his neurodivergent methodology and boundary-breaking, multi-sensory performances. Rooted in vocal experimentation and London’s genre-defying underground, Yeff brings sonic art into non-traditional formats, from clubs to global museums. His ongoing project VOICE GEMS preserves rare and endangered voices through generative art. A member of Bell Labs' Experiments in Art and Technology, he’s held residencies at Factory Berlin and Sónar Barcelona. With performances at TED Countdown, Art Basel, and Sundance, YeffYeff continues to redefine the future of voice, art, and technology through immersive, emotionally resonant installations and live works.

YeffYeff & Bertie Sampson — RAPID EYE MOVEMENT
Live A/V | World Premiere

RAPID EYE MOVEMENT drifts through the five stages of sleep, merging voice, visuals, and audience-submitted dreams into a shared subconscious landscape. YeffYeff’s vocal experimentation and Bertie Sampson’s generative visuals blur reality and dream in a deeply immersive journey shaped live in the moment.