Sandra RodriguezCA/QCMassachusettes Institute of Technology
Sandra Rodriguez (she/her), PhD, is a creative director (interactive, VR, XR, AI), producer and a sociologist of new media technology. In 2016, she was the founder and head of Creative Reality Lab at EyeSteelFilm, where she explored futures of non-fiction in VR. Her most recent work as an independent now spans from immersive dance performance, multi-user XR theater, and large scale installation, always exploring the sparks that fly at the crossroads of AI, VR, and human creativity. Her work as creative director, writer, and producer of pioneer work have garnered multiple awards, including a Peabody (DoNotTrack, 2016), best immersive experience (IDFA DocLab 2016; Leipzig DokNeuland 2018, Numix 2018), best storytelling (UNVR and World Economic Forum tour 2018), and the first Golden Nica award given to a VR project at Ars Electronica (2019). Rodriguez is also a lecturer at the Massachusetts Institute of Technology, where she leads the course HackingXR, MIT’s first course on VR and immersive media production and human-centered design.