Digital Art and Sound
Alejandra Cárdenas (Ale Hop) (she/her) crafts pop arrangements with an experimental edge, utilizing electronic effects in order to mutate her voice and processed layers of looped electric guitars that she creates with extended techniques and employing various wooden and metallic materials against her instrument. Her solo career began when she won the Red Bull Music Academy residency and made her first live performance in Boiler Room. Since then she has been featured in specialized music media such as Pitchfork, WIRE, VICE, and presented her work in festivals like CTM Festival and NRMAL, and in concerts and exhibitions in South America and Europe. When not working on her solo endeavors, she is engaged with creating scores for films, dance and theater projects.
AMPLIFY D.A.I is an initiative of the British Council in partnership with MUTEK Montréal, MUTEK Buenos Aires, Artlab in Argentina, Oi Futuro in Brazil and Somerset House Studios in the UK. The programme is supported by Canada Council for the Arts, Instituto Nacional de la Música and Fundación Williams.